Login and single sign-on
Workforce SSO, application/customer identity and web access authentication; distinct use cases with partial overlap.
Paid tools and their alternatives
Each chip links to a comparison. Hover a tier letter for its meaning.
-
Auth0
USD 35 / account / month -
Okta Workforce Identity
USD 6 / seat / month
Why this category sits where it does
Broad reach, position 41 of 48. Employee access spans industries; customer IAM also serves businesses operating applications. Deployment requires identity and security expertise.
Audience: IT/security teams managing employee application access and software teams implementing customer login. Editorial estimate, not a measured market size. Sources: www.okta.com, auth0.com. Checked 2026-10-21.