Matomo

Open-source alternative · mapped from 1 paid tool. Fit is not feature parity.

Facts

License

GNU General Public License v3.0 Permissions of this strong copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceSame license No LiabilityWarranty Summary from GitHub's choosealicense.com

Paid-feature tier C

Self-host

Paid-feature limits5 noted

Funnels premium plugin
Custom Reports premium plugin
Heatmaps and Session Recording premium plugin
Users Flow and Form Analytics premium plugins
Cohorts and multi-channel attribution premium plugins

Tier C: GPLv3 analytics core is free; standard ecommerce/event tracking included, but routine conversion and behavior analysis needs premium plugins. License source. Repository: matomo-org/matomo. Self-host: server; hosted offer from the project: yes.

Replaces

Google Analytics 360Entry price Not established

Fit:

Core covers traffic, events and ecommerce; configure own tracker and tags. Premium features require separately licensed plugins; Google advertising attribution/integrations are not assumed equivalent.

Sources: matomo.org, marketingplatform.google.com · checked 2026-10-21
Full comparison: Google Analytics 360 vs Matomo

Selected by OSSHunt

Matomo is listed as an open-source alternative to Google Analytics 360, with partial fit or better. Maintainers can show this in a README; the badge links back to this page.

Markdown

[![OSSHunt: replaces Google Analytics 360](https://osshunt.com/badge/matomo.svg)](https://osshunt.com/alternatives/matomo/)

HTML

<a href="https://osshunt.com/alternatives/matomo/"><img src="https://osshunt.com/badge/matomo.svg" alt="OSSHunt: replaces Google Analytics 360"></a>

reStructuredText

.. image:: https://osshunt.com/badge/matomo.svg
   :target: https://osshunt.com/alternatives/matomo/
   :alt: OSSHunt: replaces Google Analytics 360

Shields users: https://img.shields.io/endpoint?url=https%3A%2F%2Fosshunt.com%2Fbadge%2Fmatomo.json. Styles: add ?style=flat-square, plastic or for-the-badge. What the badge means and how to remove it.