Entry priceNot established
Pricing modelquote, billed quote
OwnerAlphabet Inc. (NASDAQ: GOOG, GOOGL)
Enterprise edition; contact sales. Standard Google Analytics is free and must not be presented as a paid subscription. Source
Google Analytics 360 vs Matomo
Fit:
Migration notes
Core covers traffic, events and ecommerce; configure own tracker and tags. Premium features require separately licensed plugins; Google advertising attribution/integrations are not assumed equivalent.
Sources: matomo.org, marketingplatform.google.com · checked 2026-10-21
Google Analytics 360Paid incumbent
| Analytics 360 | entry | Quote only |
|---|---|---|
| Analytics 360 | business | Quote only |
| Analytics 360 | enterprise | Quote only |
Fit for Google Analytics 360
License 
Paid-feature tier C
Self-host
Paid-feature limits5 noted
| Community | free self-hosted core | Free |
|---|---|---|
| Business | paid on-premise plugin bundle | USD 1,450 / organization / mo |
| Business | paid on-premise plugin bundle | USD 1,450 / organization / mo |
| Enterprise | paid on-premise plugin bundle | USD 3,400 / organization / mo |
What you may give up
- Funnels premium plugin
- Custom Reports premium plugin
- Heatmaps and Session Recording premium plugin
- Users Flow and Form Analytics premium plugins
- Cohorts and multi-channel attribution premium plugins
Tier C: GPLv3 analytics core is free; standard ecommerce/event tracking included, but routine conversion and behavior analysis needs premium plugins. License source
What running it takes
Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.
Stable Matomo 5 stack distinguished from documented Matomo 6 beta. PHP application can use standard webserver or Word Press plugin route; My SQL/Maria DB, not Postgre SQL. No mandatory Redis requirement identified. Infrastructure and staff time are not priced here; this page does not compare total cost.