Workflow automation
Connect business apps and automate multi-step processes with triggers, actions and orchestration.
Paid tools and their alternatives
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Why this category sits where it does
Broad reach, position 32 of 48. Cross-department workflow integration; relevant across industries, but requires processes that benefit from automation.
Audience: Business operations, sales, marketing, IT and other teams connecting everyday applications. Editorial estimate, not a measured market size. Sources: zapier.com, www.make.com. Checked 2026-10-21.