HubSpot vs Twenty

Fit:

Migration notes

Vendor explicitly supports HubSpot/Salesforce migration through CSV or API (API recommended above 50,000 records). Rebuild existing automations/custom data models; SSO and row permissions require commercial licensing.

Sources: twenty.com · checked 2026-10-21

HubSpotPaid incumbent

Entry priceNot established

Pricing modelper-seat, billed monthly

OwnerHubSpot, Inc.

Sales Hub Starter currently displays $7/seat/month; promotion and billing conditions not fully exposed in extracted pricing page, so normalized amount left unknown. Free proprietary CRM tools also exist. Source

HubSpot plans reviewed
Sales Hub Starter	entry	Not established
Sales Hub Professional	business	USD 100 / seat / mo
Sales Hub Enterprise	enterprise	Not established

TwentyOpen-source alternative

Fit for HubSpot

License

GNU Affero General Public License v3.0 Permissions of this strongest copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. When a modified version is used to provide a service over a network, the complete source code of the modified version must be made available. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceNetwork use is distributionSame license No LiabilityWarranty Summary from GitHub's choosealicense.com

Paid-feature tier B

Self-host

Paid-feature limits4 noted

Twenty plans reviewed
Open-source self-hosted core	free self-hosted core	Free
Organization	vendor commercial cloud	Not established
Enterprise	vendor commercial cloud	USD 50,000 / organization / yr

What you may give up

SAML/OIDC SSO
Row-level permissions
Audit logs and encryption-key rotation
Organization shared-tarball app installation

Tier B: AGPL core with application exception; MIT packages identified in root license; files tagged @license Enterprise explicitly commercial. Pricing gates security/admin features. Tier B refers to core CRM; review custom-app installation needs. License source

What running it takes

Node application server
Background worker

Local persistent volume
or

Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.

Current official container recipe; web and worker share Postgres/Redis/storage configuration. Separate external AI/provider credentials needed only for chosen AI integrations; no invented extra queue broker. Infrastructure and staff time are not priced here; this page does not compare total cost.