Mailchimp vs Mautic

Fit:

Migration notes

Campaign automation, segmentation and forms offer a deeper customization approach. Rebuild journeys and integrations; deployment, cron jobs, email transport and upgrades become operational responsibilities.

Sources: mautic.org, mautic.org · checked 2026-10-21

MailchimpPaid incumbent

Entry priceUSD 13 / account / month

Pricing modelmixed, billed monthly

OwnerIntuit Inc. (NASDAQ:INTU)

Essentials displayed $13/month for 12 months at base contact selection; contact and email volume affect price and overages. Free tier limited to 250 contacts/500 sends monthly; Essentials automation limited to 4 flow steps. Verify selected contact count and renewal price before purchase. Source

Mailchimp plans reviewed
Essentials	entry	USD 13 / account at base contact selection / mo
Premium	business	USD 350 / account at base Premium contact selection / mo
Custom high-volume plan	enterprise	Quote only

MauticOpen-source alternative

Fit for Mailchimp

License

GNU General Public License v3.0 Permissions of this strong copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceSame license No LiabilityWarranty Summary from GitHub's choosealicense.com

Paid-feature tier A

Self-host

Paid-feature limitsNone established

Mautic plans reviewed
Mautic self-hosted	free self-hosted software	Free

What you may give up

No paid-feature limits established for this edition.

Self-hosted infrastructure, email transport and operations required. Paid extended support or third-party plugins are separate from core feature access.

Tier A: Official pages say self-hosting includes all features and deployment choices do not lock features. Paid managed hosting and extended support are services. Actual LICENSE.txt grants GPL v3 or later despite GitHub NOASSERTION. License source

What running it takes

PHP8.2–8.5 and documented extensions
Cron tasks
npm

Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.

Native/prebuilt production package path. Queue workers conditional; no mandatory Redis or RabbitMQ in documented default.7.0 upgrade removed bundled RabbitMQ dependencies. Current7.x database minima override obsolete general-page MySQL5.7/MariaDB10.2 text. Infrastructure and staff time are not priced here; this page does not compare total cost.