Google Analytics 360 alternatives

Open-source alternatives

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  Matomo

  Fit: PartialCore overlap exists; named gaps need replacing or rebuilding.Fit is not feature parity. C Tier CDaily-workflow features need a paid edition GNU General Public License v3.0 Permissions of this strong copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceSame license No LiabilityWarranty Summary from GitHub's choosealicense.com Self-hostable: yesYou can run it on your own server.

  Core covers traffic, events and ecommerce; configure own tracker and tags. Premium features require separately licensed plugins; Google advertising attribution/integrations are not assumed equivalent.

• Plausible Community Edition

  Fit: PartialCore overlap exists; named gaps need replacing or rebuilding.Fit is not feature parity. C Tier CDaily-workflow features need a paid edition GNU Affero General Public License v3.0 Permissions of this strongest copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. When a modified version is used to provide a service over a network, the complete source code of the modified version must be made available. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceNetwork use is distributionSame license No LiabilityWarranty Summary from GitHub's choosealicense.com Self-hostable: yesYou can run it on your own server.

  Simpler traffic and conversion reporting with different tracking/privacy model; CE excludes richer funnel, journey and ecommerce revenue analysis. Not an enterprise Google advertising stack replacement.

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  PostHog core

  Fit: PartialCore overlap exists; named gaps need replacing or rebuilding.Fit is not feature parity. C Tier CDaily-workflow features need a paid edition MIT License A short and simple permissive license with conditions only requiring preservation of copyright and license notices. Licensed works, modifications, and larger works may be distributed under different terms and without source code. May Commercial useModificationDistributionPrivate use Must License and copyright notice No LiabilityWarranty Summary from GitHub's choosealicense.com Self-hostable: yesYou can run it on your own server.

  Product-oriented analytics and instrumentation differ from Google Analytics 360. Self-host requires substantial infrastructure ownership; no supported self-host guarantees or paid-plan features.

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  Umami

  Fit: PartialCore overlap exists; named gaps need replacing or rebuilding.Fit is not feature parity. C Tier CDaily-workflow features need a paid edition MIT License A short and simple permissive license with conditions only requiring preservation of copyright and license notices. Licensed works, modifications, and larger works may be distributed under different terms and without source code. May Commercial useModificationDistributionPrivate use Must License and copyright notice No LiabilityWarranty Summary from GitHub's choosealicense.com Self-hostable: yesYou can run it on your own server.

  Traffic and events require replacing tracking instrumentation; no feature flags or experimentation assignment engine. Anonymous cross-device users are separate unless identified.