Google Analytics 360 vs Plausible Community Edition

Fit:

Migration notes

Simpler traffic and conversion reporting with different tracking/privacy model; CE excludes richer funnel, journey and ecommerce revenue analysis. Not an enterprise Google advertising stack replacement.

Sources: plausible.io, marketingplatform.google.com · checked 2026-10-21

Google Analytics 360Paid incumbent

Entry priceNot established

Pricing modelquote, billed quote

OwnerAlphabet Inc. (NASDAQ: GOOG, GOOGL)

Enterprise edition; contact sales. Standard Google Analytics is free and must not be presented as a paid subscription. Source

Google Analytics 360 plans reviewed
Analytics 360	entry	Quote only
Analytics 360	business	Quote only
Analytics 360	enterprise	Quote only

Plausible Community EditionOpen-source alternative

Fit for Google Analytics 360

License

GNU Affero General Public License v3.0 Permissions of this strongest copyleft license are conditioned on making available complete source code of licensed works and modifications, which include larger works using a licensed work, under the same license. Copyright and license notices must be preserved. Contributors provide an express grant of patent rights. When a modified version is used to provide a service over a network, the complete source code of the modified version must be made available. May Commercial useModificationDistributionPatent usePrivate use Must License and copyright noticeState changesDisclose sourceNetwork use is distributionSame license No LiabilityWarranty Summary from GitHub's choosealicense.com

Paid-feature tier C

Self-host

Paid-feature limits4 noted

Plausible Community Edition plans reviewed
Community Edition	free self-hosted CE	Free
Business	vendor commercial cloud	Not established
Enterprise	vendor commercial cloud	Quote only

What you may give up

Marketing funnels unavailable in CE
User journeys unavailable in CE
Ecommerce revenue goals unavailable in CE
SSO and Sites API unavailable in CE

Tier C: AGPL Community Edition; official comparison explicitly withholds everyday funnel, journey and revenue functions and releases CE twice yearly. License source

What running it takes

Plausible CE 3.2.1 image
Click House 24.12

Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.

Verified CE 3.2.1 Compose path: app+Postgre SQL+Click House. No separate Redis/queue required by compose. Built-in TLS enabled by HTTP/HTTPS configuration or use reverse proxy. Infrastructure and staff time are not priced here; this page does not compare total cost.