OSSHunt

Checked 2026-10-21

Google Analytics 360 vs PostHog core

Fit:

Migration notes

Product-oriented analytics and instrumentation differ from Google Analytics 360. Self-host requires substantial infrastructure ownership; no supported self-host guarantees or paid-plan features.

Sources: posthog.com, marketingplatform.google.com · checked 2026-10-21

Google Analytics 360Paid incumbent

Entry priceNot established
Pricing modelquote, billed quote
OwnerAlphabet Inc. (NASDAQ: GOOG, GOOGL)

Enterprise edition; contact sales. Standard Google Analytics is free and must not be presented as a paid subscription. Source

Google Analytics 360 plans reviewed
Analytics 360entryQuote only
Analytics 360businessQuote only
Analytics 360enterpriseQuote only

PostHog coreOpen-source alternative

Fit for Google Analytics 360
License
Paid-feature tier C
Self-host
Paid-feature limits3 noted
PostHog core plans reviewed
Self-hosted corefree self-hosted coreFree
Boostvendor cloud platform add-onUSD 250 / organization / mo
Enterprisevendor cloud platform add-onQuote only

What you may give up

  • Paid-plan features are Cloud-only per self-host documentation
  • Platform packages reserve high-frequency/real-time alerts and white labeling
  • Platform packages reserve SAML, RBAC and property access controls

Tier C: MIT applies outside ee/ and third-party exceptions; ee/ has a separate license. Self-host documentation limits deployment to free-plan functions; packages include daily alert and branding gates as well as enterprise controls. Officially unsupported self-host; no application release cadence guarantee. License source

What running it takes

  • Click House
  • Kafka and Zoo Keeper
  • Web, workers and ingestion services
  • Temporal and associated workers
  • Elasticsearch, Browserless and Person Hog services

Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.

No tagged stable self-host release: official docs say continuous master/latest delivery and no guarantees. Requirements describe current hobby Compose snapshot, not a supported production architecture or the beta TUI. Paid features Cloud-only. Infrastructure and staff time are not priced here; this page does not compare total cost.