Entry priceNot established
Pricing modelquote, billed quote
OwnerAlphabet Inc. (NASDAQ: GOOG, GOOGL)
Enterprise edition; contact sales. Standard Google Analytics is free and must not be presented as a paid subscription. Source
Google Analytics 360 vs Umami
Fit:
Migration notes
Traffic and events require replacing tracking instrumentation; no feature flags or experimentation assignment engine. Anonymous cross-device users are separate unless identified.
Sources: umami.is, marketingplatform.google.com · checked 2026-10-21
Google Analytics 360Paid incumbent
| Analytics 360 | entry | Quote only |
|---|---|---|
| Analytics 360 | business | Quote only |
| Analytics 360 | enterprise | Quote only |
Fit for Google Analytics 360
License 
Paid-feature tier C
Self-host
Paid-feature limits2 noted
| Self-hosted Umami | free self-hosted core | Free |
|---|---|---|
| Business | vendor commercial cloud | USD 200 / organization / mo |
| Enterprise | vendor commercial cloud | Quote only |
What you may give up
- Email reports available only in Cloud
- Streaming API available only in Cloud
Tier C: MIT self-host core includes funnels, retention, session replay and heatmaps; official Cloud FAQ nevertheless reserves email reports and streaming API. License source
What running it takes
Hover or focus an icon for its name. Dashed means not established; struck through means no; grouped icons are alternatives.
Current installation documents Postgre SQL and source/container/Kubernetes alternatives. Optional Redis explicit; My SQL legacy excluded. Hosting provider integrations do not remove database requirements. Infrastructure and staff time are not priced here; this page does not compare total cost.